From increasing brand awareness to elevating trust in their products or services, businesses have come to recognise the massive impact Brand Ambassadors have on forging connections between brands and consumers.
With more and more businesses utilising Brand Ambassadors as part of their wider marketing strategy, let’s explore what this exciting role involves and discover whether it could be the right choice for you!
What is a Brand Ambassador?
A Brand Ambassador is hired to represent and promote a brand’s products, services and image. They embody the company’s identity through their appearance, values, and persona, while showcasing it in the best light.
By interacting and connecting with customers, Brand Ambassadors can enhance brand awareness, increase sales and boost customer loyalty.
Whilst a Brand Ambassador can be an existing company employee, many are outsourced from events staffing specialists such as Coalition to represent different brands on a temporary basis.
What does a Brand Ambassador do?
As a Brand Ambassador, you could do anything from demoing the latest tech at a trade show to enhancing the guest experience at a live immersive event.
Brand Ambassadors hired for events may attend festivals, conventions, pop-up shops, interactive exhibitions and almost any other live event you can think of!
A Brand Ambassador’s key responsibilities vary depending on the brand’s goals and the type of event you’re attending. That being said, here are some of the tasks you could expect as a Brand Ambassador:
- Product promotion and demonstrations
- Communicating information and answering questions about the brand, product or service
- Encouraging attendee interaction and engagement
- Gathering feedback and recording data
To get an even better idea of what to expect in a Brand Ambassador role, here’s an inside look at what some of Coalition’s fantastic Brand Ambassadors get up to.
Representing Puma at the Leicester Podium 5k
Kitted out in the latest Puma gear, our Brand Ambassadors, Ella and Sam, attended the Leicester Podium 5k to showcase Puma’s FAST-R NITRO™ Elite footwear.
Throughout the day, they introduced the public to Puma’s innovative footwear and offered a chance to win a pair by competing in the Batak Pro speed challenge.
By engaging attendees, offering the chance to win prizes through an interactive challenge, and showcasing the product, our Brand Ambassadors created awareness of Puma’s new footwear, connected with potential consumers, and increased ongoing engagement with the brand.
Who would suit a Brand Ambassador role?
There is a wide scope of tasks you could be doing as a Brand Ambassador, but each role requires these key skills to ensure your success:
Excellent communicator
Due to the customer-facing nature of this role, you’ll need to be a confident communicator and able to connect with a wide range of people.
Whether you’re showcasing a new product or encouraging people to engage with an interactive exhibit, you need to be comfortable starting conversations and confidently answering questions about the brand.
Adaptable
You’ll face different tasks in each role and must adapt to each new situation accordingly.
Personable
Working at in-person events means you’ll need to be approachable and able to connect with a wide range of people.
Reliable
Excellent time management and organisational skills are essential to ensuring the event runs smoothly.
Enthusiastic
As the face of a brand, you must be genuinely interested in and passionate about the people you represent. Your enthusiasm will boost engagement and get attendees excited about the brand’s offerings, while a lack of enthusiasm will reflect poorly on the brand.
Team Player
Businesses often have multiple Brand Ambassadors working at an event at any given time, so it’s crucial that you work well in a group environment and mesh with your team members.
Why become a Brand Ambassador?
Becoming a Brand Ambassador with Coalition offers you many unique benefits and opportunities:
Flexible work
You can choose to work at the events that suit your schedule, with some roles only being required for a day or two of work while others may last several weeks or longer.
Dynamic roles
You could be doing anything from representing the NFL at the International Series or promoting healthy snacks and handing out samples like our Hippeas Brand Ambassadors. No two days are the same!
Amazing experiences
Be part of the action and attend exciting events such as the hottest music festivals, major sports competitions, bustling conventions, and more.
Skill development
You’ll have the opportunity to develop your communication, teamwork, and marketing skills on the job. Plus, Coalition will provide you with any relevant training you’ll need for each role, whether that’s developing your knowledge about the brand or training you to handle a new piece of technology.
How do you become a Brand Ambassador?
The easiest way to get into a Brand Ambassador career is through an event staffing specialist like Coalition.
By joining our talent network, you can connect with big brands and apply for the Brand Ambassador roles you feel most passionate about.
Don’t worry if it’s your first time trying a Brand Ambassador role — we’ll provide you with all the training you need to succeed in this dynamic and rewarding career!
Find the work that suits your schedule and attend some of the most anticipated festivals, exhibitions, conventions and events in your area by signing up to Coalition’s talent network.
