Whether you’re reading the newspaper, scrolling through TikTok, or just scanning the walls of an underground station, we’ve come to expect the daily bombardment of advertisements in almost every hour of our waking lives.
It’s no surprise, then, that many of us have become tired of constant advertising and the focus on a consumerist lifestyle. A reported 70% of millennials now prioritise experiences over material possessions.
This change in consumer habits has urged businesses to consider new ways of capturing attention and connecting with their customers. Immersive experiential marketing is emerging as a popular approach for both brands and consumers.
What is experiential marketing?
Experiential marketing is an interactive and immersive form of marketing that creates memorable moments for participants while fostering deeper connections between consumers and brands.
Types of Experiential Marketing
Immersive experiences are often in-person and can include live events, interactive exhibitions and pop-up shops, while online events and competitions have seen the experiential marketing industry spread to digital spaces. With businesses able to offer in-person and virtually experiential events, many opt for a hybrid approach.
Why Immersive Experiential Marketing Works
By fostering interactivity between consumers and brands through immersive events, brands can generate buzz, boost customer loyalty, and increase revenue, while participants can enjoy meaningful and engaging experiences that offer more to the business/consumer relationship than a simple transaction.
3 ways your event staff can ignite immersive experiences
As with any event, the talent you employ will play an integral role in sparking engagement and fostering connections between your brand and your event’s attendees.
Here are some ways thoughtful event staffing can create a memorable experience for attendees during an immersive event:
- Hiring individuals interested in your product or brand can bond with attendees about their overlapping interests, providing them with a more enriching and authentic experience. At Coalition, we pair the right staff with your brand to find those individuals who will live and breathe your brand and values.
- A competition, gamified activity or other hands-on element will make your experiential event more immersive and enjoyable for participants. Incorporate interactive elements that event staff can incite and oversee to boost attendee participation and engagement.
- Whether it be dancing, live music or theatrical performances, enhance the atmosphere of your event or communicate your message creatively by hiring talented individuals such as actors, musicians or dancers to bring your vision to life.
Are you ready to join the businesses harnessing the power of immersive experiential events?
Start your journey into experiential marketing with vibrant and professional staff who know how to create buzz, foster engagement and leave your customers with meaningful memories.
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