Are you just starting out in your career as a brand ambassador? Or do you have experience but want to learn how to showcase it most effectively?
Finding a new job is hard work, no one will argue that, but to give you the best chance of booking more jobs, we’ve created a guide on building yourself the best brand ambassador profile you can.
Working as a brand ambassador is a competitive role, but we want to help you put your best foot forward by making your profile stand out and showcasing your experience.
1. Research
If you’re reading this guide, you’ve likely already begun this step. If you’re new to brand ambassadors, this is the most important step.
- Research the industry and get together all the professional materials you need.
- Research the different event staffing agencies available to you, some agencies will specialise in certain areas, and this might mean you need additional skills or qualifications. It will also allow you to tailor your profile to suit the agency.
- Know the application process, again this will prepare you for what you need.
2. Check The Basics
An important step in any job search is to make sure your basic information is correct and up to date; you don’t want to fall at the first hurdle.
- Check your CV, cover letter, bio, and profile photo to ensure they have the most up-to-date information about yourself and your contact details.
- Also check over these for typos and mistakes; first impressions really do count.
3. Creating Your Profile
In the world of brand ambassadors, your online profile is way more important than your CV. Your online profile is similar to a digital CV; it is what is sent to clients for approval.
Start strong with a strong bio, and include any relevant or similar experience in this section. The more detailed your bio, the more you will stand out. Let the client get to know you.
Here at Coalition, we use iZero.work to create and store profiles. We recommend adding your experience to the ‘about me/ bio’ section and then listing your job titles in the ‘roles’ section. You should also use the ‘about me’ section to name any brand you have worked with.
Lastly, add any training you’ve completed or qualifications you have earned. These look great on your profile and help match you to the most suitable role.
4. Physical Attributes
Physical attributes might be considered for a variety of reasons, including uniform sizing, costume requirements, and speciality campaigns. Having this in your profile means you will appear in relevant searches, increasing the likelihood of additional job bookings.
5. Add photos
Include a nice, clear, approachable profile picture, even better if you’re smiling! This needs to be a headshot and not a full-length photo. Whilst it doesn’t need to be a professional shot, ensure it is a current photo with no filters, no sunglasses, and no alcohol. This photo must be a true representation of what you look like right now, no more than 1 year old, accurately reflect your current hair colour, and show any new visible tattoos.
Profile photo out of the way, be sure to also add lots of photos to your ‘media’ section showcasing you at work at your best! You can also add photos of yourself engaging in your hobbies or showcasing your talents. A picture is worth a thousand words, and clients can get a better sense of your personality and proof of your experience through them.
6. Keep it up to date
It’s a good idea to revisit your profile regularly throughout the year, especially as you do more jobs. Update your profile every 3 months; you will have gained many more specific skills and experience in that time.
As a brand ambassador, clients look for both experience and a positive attitude when staffing an event. Showcase this as much as you can in your profile to guarantee you come up in an agency search and get noticed. Be thorough and apply the tips above.
