How Face-to-Face Interaction Affects Consumer Behaviour
Whilst digital marketing is undisputedly a powerful form of marketing, nothing quite beats the old ways of face-to-face selling. People really do buy from other people. Face-to-face interactions are still crucial in lead generation, sales, and increasing brand awareness. They are still widely preferred in cases
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The Importance of Sustainability in the Events Industry
In a world where sustainability and action against climate change are becoming ever more important, no industry can afford to be neglectful of eco-friendly and green initiatives with an increasingly eco-conscious society on the rise. The events industry is no different. Every year, events across the
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