- Client: Bombay Sapphire
- Location: London, Europe
- Services: Event Staffing, Script Writing, Cast
The Grand Journey
The Grand Journey was an Award Winning European Immersive Dining & Theatre Experience that ran across Europe from Oct 2016 to Aug 2017.
The experience was set onboard a train – The Laverstoke Express.
Coalition supported Wasserman, the agency creating and delivering this exciting Experiential campaign, with creative and talent. We wrote, cast & directed the show. Creating a show that was consistent and worked across borders and cultures working with local talent in each region.
The results were sensational as you can see below. The Grand Journey has gone on to win many industry awards.
What we did
Antwerp - 2016
Spain - 2016
Cannes Award Entry
The Grand Journey 2.0
- London, Hamburg,
Madrid, Amsterdam
2017
We undertook the challenge of re-writing the script, pivoting the focus from the ten botanicals and the theatrics to the dining experience on offer. Additionally, we created bespoke costumes to enhance the ambiance, infusing subtle yet elegant branding elements such as the Bombay Sapphire pattern adorning the Train Guard’s waistcoat.
The successful tour travelled through London, Madrid, and Hamburg.
The Master Distiller
- Milan, Turin, Naples
2017
On the back of the very successful Grand Journey 1.0 we were tasked to create a one man show for smaller events in Europe.
We created a character ‘The Master Distiller’ and scripted a journey that the Master Distiller goes on to gather the 10 botanicals from all over the world. We cast a bilingual (Italian & English) actor to perform this role at live events in Milan, Turin & Naples to local mixologists and influencers.
The Grand Journey 1.0
- Antwerp, London, Berlin, Madrid, Barcelona, Amsterdam
2016
The Grand Journey was an Award-Winning campaign for Bombay Sapphire all over Europe.
Coalition supported our client, Wasserman, to bring this vision to life, focusing on character creation, script development, and the creation of an immersive theatrical experience that truly encapsulated the artistry behind Bombay Sapphire. We faced the challenge of creating a show that resonated across borders, cultures, and diverse European languages, and we embraced this challenge wholeheartedly.
Our casting efforts spanned across Antwerp, Berlin, London, Madrid, Barcelona, and Amsterdam, resulting in a cohesive performance featuring actors, musicians, singers, burlesque performers, and magicians.
The outcome? An award-winning campaign that delivered exceptional results for Bombay Sapphire.
