When it comes to event planning, the talent you choose to represent you is your secret weapon.
From engaging visitors to being knowledgeable about your product, the staff you hire and how you train them will greatly impact the customer experience and overall perception of your brand.
But how do you find the right staff for your event, and what’s the best process for training them?
Let’s take a look at the key considerations to make when choosing and training talent to achieve your event objectives and wider business goals.
Key considerations when selecting event talent
1. Establish Your Event Goals and Objectives
Before selecting the talent for your event, it’s crucial to define your event goals (usually specific and measurable) and objectives (the strategies to help you reach your goals).
Knowing your event goals and objectives will not only help inform the decisions around planning your event but will also allow you to define which objectives your talent can achieve and how they should go about achieving them.
2. Identify What Type of Talent You Require
Consider what type of talent will align with your event’s objectives and foster the most engagement between attendees and your brand.
- Want to make your brand feel more genuine or increase connections between attendees and your business? Consider hiring individuals who have a real interest in your product or are consumers in your industry. Genuine passion is infectious and hard to fake!
- Do you want your event to have a performative aspect? Consider hiring individuals with specific talents, such as actors, musicians, or dancers.
- Have you considered the benefits of staff diversity? Hiring teams that reflect the diversity of your attendees can promote inclusivity and foster connections between the public and your company.
3. Assess Experience and Qualifications
Selecting experienced talent increases the likelihood that they’ll be able to achieve your objectives and may require less training.
Testimonials and reviews from previous clients or industry professionals are a good way to see an individual’s track record, while you can identify any relevant qualifications and overall experience of the industry from their CV.
Hiring your staff through an event staff specialist like Coalition gives you access to an extensive network of reputable and reliable talent, meaning you’ll save time sifting through applications and can quickly secure the right people for the job.
4. Review Contract
Once you’ve found the right talent for your event, ensure the contract between you and them covers all essential details, such as:
- Pay
- Dates and duration
- Technical requirements
- Special requests
Now that you’ve secured your talent, it’s time to start their training.
Read on to find out what you should cover during event talent training.
What to cover during event talent training
The points you should cover when training your staff will depend on your event’s specific requirements, but here are some of the basics to get you started.
1. Brand Overview
Introducing your brand is key to ensuring your talent understands who the brand is, what they do, and how they should present themselves to your event attendees. Key details to touch on include:
- The brand’s history
- Products and/or services offered
- Personality of the brand
Anything more than this may become too much of an information dump, so try to keep this brief and focus on the most important details.
2. Relevant Event Objectives
While goals like cost per ROI and number of attendees may not be relevant to your talent, clarify your expectations for your staff by communicating any relevant goals they can achieve and how to achieve them.
3. Brand Messaging
Cover the key talking points that you want your talent to communicate to consumers e.g. how should they introduce the brand to customers and what frequently asked questions should they be aware of?
4. Technical Instructions
If you’re including technological aspects in your event, such as mobile apps, QR codes or even card readers, you’ll need to cover their operational instructions with your team.
5. Uniform Requirements
Ensuring your talent looks cohesive in their appearance boosts your brand awareness and allows attendees to see at a glance who represents you. Be specific when providing appearance and uniform requirements, including your rules around tattoos, piercings, etc.
6. Health and Safety
Having health and safety procedures in place for your event is imperative. Whether it’s food hygiene training, fire safety, first aid or something else, ensure your staff are trained in the relevant health and safety procedures and know what to do in an emergency.
7. Logistics
Make your event staff aware of where to meet on the day, how to get to the location, where to park, check-in/check-out procedures, break schedules, contact information and anything else you deem relevant.
Hire an event staffing agency to do the work for you!
Planning and executing an event takes a lot of time and hard work, which is why many event planners rely on event staffing agencies for talent procurement and training.
Leave talent ROI and training to our expert team at Coalition, and you’ll free yourself up for the many other demanding event planning tasks!
By working to understand your brand and event requirements, we’ll connect you with the top talent to represent your business, achieve your event objectives and leave a lasting impression.
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