While diversity imbalance is still prevalent in the events industry, recent studies show that the case for diverse staffing and a drive for equality in the workplace is stronger than ever. With this in mind, 2024 is set to see staff diversity and inclusion becoming a priority for event companies.
Let’s explore five ways diverse event staffing can benefit your business in 2024 and beyond!
Wider Customer Appeal
An event company that hires a diverse team is more likely for its events to appeal to a wider pool of people. A diverse management team is often better able to consider customers from different backgrounds and perspectives, leading to a more attractive event for a larger mix of people.
Not only will a commitment to staff diversity improve the appeal of your events; hiring teams that reflect the diversity of your attendees can promote inclusivity and foster connections between the public and your company.
Improved Innovation
Staff diversity is a powerful way to spark innovation.
A study from BCG looked at six areas of staff diversity and found that they all had a correlation with team innovation. The most significant benefits for innovation came from leadership team diversity in terms of national origin, range of industry backgrounds, gender and career paths, while age and educational focus had less of an impact.
A diverse team can bring a wider range of ideas to the table and foster a forward-thinking environment where innovation can flourish and business can thrive.
Enhanced Recruitment & Company Culture
People are more likely to find a company appealing if they feel represented by their employees. A diverse team can be more attractive to candidates when recruiting and can boost your reputation as an inclusive employer.
Ways to recruit a diverse staff…
Some ways to enhance diverse staff recruitment include using a wide range of talent pools, organising events that champion inclusivity and reviewing your company benefits such as maternity leave and work from abroad policies to ensure they can attract as many people as possible.
Better Problem-Solving
In the fast-paced and sometimes unpredictable events industry, problem-solving is an essential skill that can be enhanced by employing a diverse team.
Hiring staff from diverse backgrounds means they are likely to see problems in different ways and therefore consider solutions that a less diverse team might not.
Increased Profits
There’s a growing trend in diverse companies outperforming their less diverse counterparts in profitability, according to McKinsey’s ‘Diversity Wins’ report.
The report found that companies in the top quartile for gender diversity within executive teams were 25% more likely to have above-average profitability, while companies in the top quartile for ethnic and cultural diversity outperformed those in the fourth quartile by 36% in profitability.
If we take into consideration the other benefits diverse staffing can have on a business such as improved innovation and company culture, an increase in profits is not an unexpected outcome.
From wider customer appeal and event attendance to enhanced company culture, the growth in diverse event staffing will see businesses, employees and customers reaping the benefits, and we look forward to seeing more inclusivity in the events space in 2024.
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